Lead Concierge and Director of Areté Lab

Tracy Kelly

Lead Concierge and Director of Areté Lab

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Tracy is Lead Concierge and Director of Areté Lab.


Tracy’s career has spanned the NHS, public and private sectors – and more recently the start-up world, which are all reflected in the unique nutrition, psychology and business skillset insights she provides as a platform for individuals to excel.

Tracy’s curiosity, ability to connect and  deliver with excellence enables her to skilfully watch over our entire Lab journey and ask the right questions so clients receive a first class service. Tracy has transformed her advanced nutrition education and experience as an executive health coach to become an energetic, fun, straight-talking, results-focused and purposeful activator of change. She breeds accountability in clients and uses wellbeing as a proactive tool for performance because she wants individuals to excel as leaders and human-beings.


In her words, Tracy says “I believe there is exponential power at the intersection of mind and body performance. This is where I like to play. When we unlock this power, jaw-dropping results happen - for you, your team and the culture you create. And this is the magic that is catalysed as you journey through the Areté lab.”

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