Pete Blake

Lead Strategist, Areté Lab

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As co-founder of our trusted partner, leading strategy boutique Sapphire and Steel, Pete is a Lead Strategist in the Areté Lab.

Pete works with the senior leadership teams at global brands and the founders of startups, to support innovation and entrepreneurship. In a career spanning 20 years in both the consulting and design industries, he’s shaped the future for some of the world’s largest brands across numerous industries including journalism, technology, consumer and financial services.


Pete began working with entrepreneurs in the '90s, launching of a number of renowned brands. From 2002-05 he was a global innovation lead at IBM, before joining a leading design consultancy where he managed digital initiatives for a global music corporation, a global technology firm and a world renowned broadcaster.


Since 2013 he has focused on working within London's startup and innovation ecosystem. He mentors high potential technology start-ups at some of the world's most successful accelerator programmes including the Barclays Techstars Accelerator and Startupbootcamp and acts as a portfolio advisor to VCs and PE growth funds. In 2018 he co-founded startup advisory firm Sapphire and Steel with Anna-Lisa Wesley and is currently an advisory board member with startups in spacetech, blockchain and the creative economy. 


Pete, in partnership with Lead Strategist Anna-Lisa Wesley, has co-designed the bespoke Strategic Thinking & Strategic Leadership product for the Lab, one of the three key leadership development products that clients can experience alongside our core Science solution. 

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